Cricket is a cauldron where adrenaline meets sportsmanship; where teamwork meets ace captaincy and where hitting boundaries are met with standing ovations. Xpress Money has stepped into a new league as the ‘Principal Sponsor’ of the Bengal tigers team in the T10 League 2018. T10 recently became an International Cricket Council (ICC) sanctioned tournament. The second season of T10 is scheduled to kick off from 21st November 2018 onwards at the Sharjah Cricket Stadium in the UAE.
A game of cricket resonates with an Englishman as much as it connects people from the Indian sub-continent. Cricket is a larger than life sport in some countries. The game evokes fervour among fans that few other sports have ever been witness to. The Bengal Tigers team is a force to reckon with as legendary cricketer Stephen Fleming will coach the team for the tournament. Big names from the cricketing world are a part of the team including – Sunil Narine from West Indies, Jason Roy from England, Mujeeb Ur Rahman from Afghanistan?, Morne Morkel from South Africa, and Kusal Perera from Sri Lanka. Renowned cricketers of global fame, Sarfaraz Ahmed from Pakistan and Tamim Iqbal Khan from Bangladesh are the brand ambassadors of the Bengal Tigers team.
The T10 Cricket League, the world’s first 10-over cricket league, was first played in 2017; and was a runaway success, drawing large crowds to the stadium and watched by cricket fans all over the world. Bengal Tigers team has Danube Group at the helm of affairs while Xpress Money lends support as the principal sponsor for the team. The Bengal Tigers team is touted to be one of the strongest, with an impressive line-up of players backed by experience and scintillating track records.
The upcoming T10 tournament being held in the UAE is a cause for celebration among cricket lovers as the country is home to diaspora from some of the biggest cricket-loving nations such as India, Pakistan, Bangladesh, Sri-Lanka, and UK among others. The Bengal Tigers team has garnered fan following from different diaspora and mirrors the expanding customer base that establishes Xpress Money as a global brand. Cricket has witnessed a sea change since its inception. T10 tournament, the new kid on the cricketing block is the ideal platform for powerhouse brands to collaborate and celebrate customers and their love for cricket.
