(L-R) Harj Hir, Head of Partnerships at Leicester City along with Club legend Steve Walsh and Sudhesh Giriyan, CEO – Xpress Money at the signing ceremony
The adrenaline rush and the gamut of emotions that a game of football elicits from footballers and their fans are universal. And maybe that is why football is believed to be the most watched and played sport on Earth. At the threshold of a new Premier League season, we have joined hands with Leicester City Football Club (LCFC) as their Official Money Transfer Partner.
This partnership was announced on 31st July 2019 at the King Power Stadium, Leicester City’s home ground in the UK. Our CEO met Club legend Steve Walsh and got an exclusive behind the scenes tour of the facilities.
The English Premier League (EPL) is globally known for its electrifying, high octane brand of football. Tapping into the potential of the game, we partnered with the club to connect to a wider audience whilst scaling our global expansion plans. As a key player in the remittance industry, the focus is on facilitating secure and convenient money transfers to millions of expatriates across the globe. Partnering with Leicester City reinforces Xpress Money’s focus on exploring opportunities to connect communities around the world. Today our robust network consists of over 200,000 partner locations worldwide – including England – where our services help connect many members of the Leicestershire community with family and friends across the world.
The world of football is far removed from the world of money transfers yet they have both evolved and created connect among their global audiences. Reflecting on the journey of football as a sport and money transfers as an industry, it is evident that both have witnessed unparalleled growth and that forms the bedrock of this partnership. A closer look at Leicester City reveals the staggering growth of the club since its return to the Premier League, powered by good on-field performances and a massive fan following of millions of people across the globe.
Elucidating about the partnership Xpress Money, CEO, Sudhesh Giriyan said, “The passion for football transcends borders, nationalities and ethnicities. The game builds camaraderie; evokes nostalgia and creates an adrenaline rush. Through our partnership with Leicester City, we will aim to capitalise on the universal appeal of football to keep the feeling of home alive among millions of people around the world. The remittance industry is constantly on the threshold of evolution and a partnership of this stature could catalyse our expansion plans and help us connect to a larger community. Simply put, creating opportunities and connecting communities are central to our partnership with the Club.”