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Brand & Logo
| Overview | The Xpress Money brand powers not just your money transfers, but also relationships. Our logo communicates the spirit of care, quality, strength and happiness. The overwhelming element is ‘pace’, indicated by the extended arm of ‘X’ representing an arrow. The logo colours blue and red represent quality and passion, and our tagline ‘Send now. Receive now’ captures the essence of our forte- Instant global money transfers. |
| | | | | | Our Logo | Our logo has evolved over the years into a powerful and passionate symbol for the entire Xpress Money fraternity to relate to the values of the brand. For our customers, partners, associates and staff, this identity represent the strong and warm relationship they have with Xpress Money. It is important to understand the significance of each element of the logo, and to respect its sentiments. Here are a few points to take care when you use the Xpress Money logo. | | | | The Xpress Money Logo consists of two elements: | | | | |  The Company Name
The Tagline, which describe the nature of the service The Brand Identity Standards are developed to support the core Xpress Money Branding in all forms of expression. Standards include Corporate Identity elements, the Logo and its usage, Logo measurements,Logo colours, Third party usage, Do's & Don'ts, Creatives - Marketing Coliaterals, Xpress Money Strapline and Corporate Typography. |  |  Download the logo
| | Whenever possible use the full colour of the logo. It is provided in 4 colour process (CMYK) or RGB for electronic use. | | |
| | |  Download the logo | | A grey colour version of the logo is to be used wherever full colour is not possible. |
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| | | | | | | | | | | Logo Measurements | Our Logo
Our Logo visually supports the message that innovation, diversity, and partnership are fundamental to our mission of extending unparalleled support to our customers globally by providing excellence in quality service. Clear Space
The clear space surrounding the Xpress Money Logo is very important to ensure readability and integrity of our Corporate Identity. Always keep the area around the Logo clean and uncluttered. Text or other graphics should not overlap or intrude in the clear space as outlined here. Minimum Size
The size of the Xpress Money Logo will depend on the type of communication you are creating and the printing technique to be used. For most applications, the minimum size of the Logo is 2 cms. 
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