Xpress Money offers a once in a lifetime opportunity to witness cricket legends
~ Two lucky couples will get a chance to witness Sachin Tendulkar and Wasim Akram live in Dubai ~
Dubai, UAE, October, 2015: As part of its ongoing campaign ‘#beyondborders’, Xpress Money one of the world's most dependable money transfer brands — is associating with an exclusive event ‘Cricket & Beyond’, that brings together 2 cricket legends, Sachin Tendulkar & Wasim Akram on the same stage. This event that is scheduled in Dubai, UAE, on October, 9, 2015, will witness a healthy debate between the two cricketers talking about their respective careers and their lives after cricket.
As part of their campaign, Xpress Money is giving 2 lucky couples a once-in-a-lifetime opportunity to witness the cricketing legends share their on-field and off-field experiences. For a chance to win these tickets, like the brand’s page on www.facebook.com/XpressMoney or follow @Xpress_Money on twitter and participate in the contest. Branded merchandise signed by the two legends are also up for grabs.
Xpress Money launched its ‘#beyondborders’ campaign in the week of August 10th to mark Pakistan & India’s Independence Day (August 14th & 15th respectively). Contrary to how these 2 countries are generally portrayed, Indians & Pakistanis have a lot of respect and affinity towards each others music, cricketers, food, culture, etc. Citizens of both countries residing in the UAE, live together in harmony, celebrating friendship, brotherhood and life. With the objective of showcasing this harmony, Xpress Money launched this campaign that consisted of various online, offline and ground events. The brand’s association with ‘Cricket & Beyond’ is a culmination of this campaign - a conversation between these 2 cricket legends from the 2 countries, talking about their lives and friendship beyond cricket #beyondborders.
“Through our #beyondborders campaign, we intended to showcase how Indians and Pakistanis, share a bond of mutual respect and have similar interests in music, food and above all, cricket. Our association with ‘Cricket & Beyond’ is a culmination of our campaign that will showcase how everyone, from the common man to these cricket legends of both the countries mutually respect and admire each other. Sachin and Wasim are cricketing legends, who have inspired millions of people through their careers. They are very competitive on-field, but off it they share a relationship that goes beyond cricket and #beyondborders, said Ashwin Gedam, Head - Global Marketing, Xpress Money.
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