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Xpress Money and Muthoot Fincorp launches a special Onam promotion in Kerala

~ Customers stand a chance to win a mobile phone everyday and a 10 gm gold coin as the mega prize ~

Kochi, August, 2015: Xpress Money, one of the world’s most dependable money transfer brands, has announced a special festive offer for its customers in Kerala, in partnership with Muthoot Fincorp Ltd, in celebration of the state’s biggest festival - Onam. To ring in the festive spirit, Xpress Money has launched this special promotion, which is live from August 1st to August 31st, 2015.

During this period, beneficiaries who receive remittances through Xpress Money from Muthoot Fincorp branches, will automatically qualify for the lucky draws. Customers stand a chance to win a mobile phone everyday (26 winners in all) and one lucky customer will win a 10 gm gold coin as the mega prize at the end of the promotion. All winners will be chosen through electronic draws.

Announcing the promotion, Mr. Ashwin Gedam, Vice President – Global Marketing & Communications, Xpress Money, said, “Since Onam is the biggest festival celebrated in Kerala, we decided to partake in the celebrations with our customers by introducing this special Onam promotion. As a brand, we are deeply rooted to the local culture and use every opportunity such as this, to be a part of the community celebrations. We wish our customers a Happy Onam in advance and hope that they benefit from this offer and encourage their family members to send money through Xpress Money, which can be collected at any of Muthoot Fincorp’s 992 branches in Kerala.”

Talking about the promotion, Mr. Thomas Muthoot, Executive Director, Muthoot Fincorp Ltd said, “We are happy to be partnering with Xpress Money for this exciting promotion. We want to encourage more and more customers to use formal channels to send money, so that their money reaches their beneficiaries safely and on time.”

This initiative is a part of ‘Season of Gifts’ — a joint promotion of Xpress Money and Muthoot Fincorp that will run throughout the year across India, during festivals like Ramadan, Onam, Diwali and Christmas.

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