Xpress Money associates with ‘Cricket & beyond’: a talk-show with Sachin and Wasim
~ Cricketing legends will have a candid discussion #beyondborders ~
Mumbai, India, October, 2015: As part of its ongoing campaign ‘#beyondborders’, Xpress Money one of the world's most dependable money transfer brands — is associating with an exclusive event ‘Cricket & Beyond’, that brings together two cricket legends, Sachin Tendulkar & Wasim Akram on the same stage. This event is scheduled in Dubai, UAE, on October, 9, 2015, will witness a healthy debate between the two cricketers talking about their respective careers and their lives after cricket.
As part of this campaign, Xpress Money is hosting a series of Facebook and Twitter contests, that is on till October 7, 2015. Users can participate by liking Xpress Money’s Facebook page (www.facebook.com/XpressMoney) or follow them on twitter (@Xpress_Money). The contest winners will receive exclusive merchandise autographed by these cricket legends.
Xpress Money launched its ‘#beyondborders’ campaign in the week of August 10th to mark Pakistan & India’s Independence Day (August 14th & 15th respectively). Contrary to, how these 2 countries are generally portrayed, Indians & Pakistanis have a lot of respect and affinity towards each others music, cricketers, food, culture, etc. Citizens of both countries residing in the UAE, live together in harmony, celebrating friendship, brotherhood and life. With the objective of showcasing this harmony, Xpress Money launched this campaign that consisted of various online, offline and ground events. The brand’s association with ‘Cricket & Beyond’ is a culmination of this campaign - a conversation between these 2 cricket legends from the 2 countries, talking about their lives and friendship beyond cricket #beyondborders.
“Through our #beyondborders campaign, we intended to showcase how Indians and Pakistanis, share a bond of mutual respect and have similar interests in music, food and above all, cricket. Our association with ‘Cricket & Beyond’ is a culmination of our campaign that will showcase how everyone, from the common man to these cricket legends of both the countries mutually respect and admire each other. Sachin and Wasim are cricketing legends, who have inspired millions of people through their careers. They are very competitive on-field, but off it they share a relationship that goes beyond cricket and #beyondborders,” said Ashwin Gedam, Head - Global Marketing, Xpress Money.
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