It’s the most popular sport in the world with over 3.5 billion fans. By dividing fans into favorite clubs and teams, it brings them together on one platform. We’re talking about football, the sport that keeps fans on edge with 90 minutes of on-field action and off-field passion. And yes, it’s 2018; and while the world gears up for 2018 FIFA World Cup, 3000 miles away, another football tournament was underway in Dubai; and we were proud to be a part of it.
The African Football Extravaganza is an annual football tournament where teams made up of expats from African countries get together and compete to celebrate their love for the game. The tournament which began on 6th April 2018, featured sixteen teams representing Kenya, Ghana, Nigeria, Cameroon, Ethiopia, Somalia, Egypt, Tunisia, Sudan, Ivory Coast, Burundi, Rwanda, Morocco, Guinea, Uganda and Tanzania.
This was the third installment of the tournament and Xpress Money partnered as the title sponsor for this year’s competition. African communities across the world are very passionate about football and for us it was an opportunity to engage with the community on a platform that they so admire. The football matches attracted hundreds of fans, who cheered for their respective countries, and above all, for their love for football. We were thrilled to be amid all the action from the skilled players and the enthusiasm from the supporters off field.
As a company that provides convenient remittance solutions to expatriates around the world, we have always believed in engaging with expat communities and understand more about them. While traditional marketing only helps to get the message out to customers, active engagement in activities that they enjoy let’s us become one of them. Promoting sports, has always been a top priority for Xpress Money, and we have, in the past, organized and sponsored various sporting events across the markets we operate in.
The African Football Extravaganza, organized by John Kaloki from Sports Focus Group, is one of UAE’s biggest football tournament for the African community in the country and serves as an ideal platform for people from different countries to get together and have a great time. The tournament culminated on 4th May 2018, with Ivory Coast emerging as the winner, Mohammed and Isiaka from Nigeria wolves receiving the golden boot and golden glove respectively. The finals had Carol Radull, popular Kenyan Radio sports presenter, Popular Reggae DJ Kriss Darlin and DJ Creme De La Creme who came to support their favorite teams.
For us, this was just a beginning. We are conducting football tournaments in Oman and planning to extend it to Kuwait and Bahrain as well.