In today’s day and age when competition is so strong in every stream of business, a positive customer experience is what can make a customer be loyal to a brand. One of the biggest components of this positive customer experience, is a brand’s ability to deliver the goods on time and to keep the customer informed about their transaction or purchase, every step of the way. And this is where the idea of transaction tracker comes in really handy.
Be it an e-commerce business where people shop for things digitally, or a money transfer firm, the customer does not get an instant gratification that they would, if they shopped for something from a normal brick and mortar store, for example. In both these cases, the customer has to wait for their goods to be delivered or for their money to be transferred to their receiver. This waiting can lead to anxiety, which can then mar a customer’s experience. However, if the brand allows their customers to be on top of their transaction, by providing them a simple method for transaction tracking, it can go a long way in allaying the anxiety that comes from waiting.
Popular e-commerce brands, as well as logistics & courier companies are some of the early starters when it comes to providing real time information about shipment to customers. As far as money transfers are concerned, a money transfer tracking tool becomes doubly important, since the transfer has to be received by a person at the other end.
Marlona Gracias, an Xpress Money customer had to say this about our transaction tracker, “When I send money home to the Philippines every month, I want it to be delivered soon, knowing that my mother is waiting to receive it at the other end. Once the transfer has been sent, Xpress Money’s transaction tracker helps keep an eye on my money at all times. I can check it from their website, or even on the phone when I am travelling. It’s so convenient. If I didn’t have the ability to track a money transfer with that kind of ease, it would make me very nervous about the safety of my money.”
Earning a customer’s trust is important to any business, and that can be achieved by adopting this best practice of providing the customers with a way to track transaction status. It sends out a clear message that a service is dependable, has great customer support and has secure payment systems, by keeping the customer informed with real time data on their transaction at all times.